Real Results, Real Data

A UK e-commerce store had GA4 installed but zero conversion data flowing through. Revenue was being reported as €0 despite healthy sales.

Rebuilt the entire dataLayer implementation, fixed GTM trigger sequencing, and configured GA4 e-commerce events end-to-end. Added server-side tracking via Taggrs to recover 22% of previously lost sessions.

Full e-commerce visibility within 48 hours. Performance Max ROAS improved 40% within 6 weeks as the AI finally had clean data.

A lead gen agency couldn't attribute which campaigns were driving quality leads vs. junk — their CRM and GA4 weren't talking to each other.

Built a custom JavaScript dataLayer solution to capture form step completions, lead scores, and CRM outcome data back into GA4 via Measurement Protocol.

Agency identified one campaign driving 60% of revenue with only 20% of budget. Reallocated spend and cut CPA by 35%.

A regulated iGaming operator's analytics were decimated by GDPR consent banners — only 45% of sessions were being tracked, making bidding strategies useless.

Implemented Consent Mode v2 with modelled conversions, deployed server-side tracking via Tracklution, and configured cookieless pings to recover attribution.

Session recovery from 45% to 89%. Smart bidding strategies had enough signal to optimise within 2 weeks.

A professional services firm in Ireland had GA4 installed by their web agency but nobody on the team understood how to use it. Reports were being ignored.

Delivered a full-day in-person training session tailored to three different team personas — marketing managers, executives, and their one technical team member.

Team confident using GA4 within the same week. Client subsequently hired Ben for ongoing monthly reporting and dashboard setup.