Hello, I'm Ben Luong

Not Your Average GA4 Consultant

I'm an expert freelance Google Analytics consultant and Google Ads Expert based in Limerick in the Republic of Ireland, originally from Sheffield in the United Kingdom (where I still have a base). I specialise in GA4 but can work with any analytics platform — as long as it's well documented, I can configure anything you want. I can also do SEO, PPC, and any performance marketing. You can think of me as a digital polymath.

I've been in online marketing for about 20 years. I started off in email marketing, then moved into search marketing. I spent the last decade or so as a casino affiliate and working in the lead generation industry via a marketing agency and a SaaS business.

I blog about personal finance from the perspective of a Brit in Ireland. Not only do I hope this helps someone out, but I can also observe how Google ranks certain content. A lot of SEO professionals don't actually run their own sites. I still run active iGaming sites to make money and to keep my skills and expertise current.

Technical Expertise

In a world where many consultants pick up their skills from a quick YouTube tutorial, I stand out. As a Technical Google Analytics Specialist with a solid Computer Science background, I blend technical expertise, marketing savvy, and business insight in a way that's hard to find.

I'm comfortable working with both marketing and development teams, bridging the gap between web development and digital analytics. My deep WordPress knowledge means I often fix issues that even seasoned developers can't. Whether it's writing custom JavaScript for advanced GA4 functionality or integrating third-party systems like call tracking via APIs, I have the skills to take your analytics to the next level.

Transparency & Education, Not Gatekeeping

I believe in sharing knowledge, not hiding it. If you're curious about how things work, I'm happy to explain everything I do in detail. Some clients prefer a hands-off approach, while others like to learn as we go — either way, I make sure you get the results you need.

Great Value

Transparency is a cornerstone of my business ethos. I've designed my pricing with you, the customer, at the forefront. My goal is not to maximise profit at your expense, but to create a fair, value-driven pricing structure that fits your needs. As an independent freelancer, I offer competitive prices and superior service compared to any agency — I personally handle every aspect of the work. You'll always know exactly who you're working with. No middlemen, no surprises.

The AI + Verifier Model

I use the AI + Verifier Model. If you just use AI to augment yourself, you're probably obsolete and don't know it yet. For me, AI does the work, and I'm the Elite Verifier that checks the machine. I use Apple Silicon and every SOTA LLM — no bottlenecks at my end.